We believe that data will shape the future .
Data is already a part of our lives , but the reality is it will become an even greater part with time. In fact, we can’t see into the future – nor can any scientist who has studied forecasting technologies – without acknowledging that data analysis and its uses are going to change immensely over the next 20 years.
The reason data is so important is it gives us insight into our behaviors. Armed with that knowledge, we can shape the future to be exactly what we want it to be . We can better craft experiences that meet customer needs while also ensuring more effective marketing efforts.
What kind of changes are we talking about?
A lot! However, there are certain areas where you can expect change to happen more quickly than others.
The first area is in “smart” devices. These are devices which collect and analyze information for various reasons; often these smart devices will use this information to make your life easier (such as an alarm clock which knows when you like to get up at 6:00 am). But did you know that drones can do this too? They could be used for monitoring crops and delivering goods to people, among so many other things.
But these devices aren’t just sending information about your sleeping patterns and how much food you’ve ordered – they’re also able to share data with businesses . For example, the owner of a coffee shop might place smart sensors inside their store which read customer interactions (such as heart rate or facial expressions), then create algorithms based on that information to get an idea of what customers like. This could improve service through things such as “the next hot drink,” or even personalize marketing campaigns by showcasing products more likely to sell based on the reaction of a particular individual.
As we move forward in time there will be even more sensors and tiny computers which connect to the internet. They will be able to collect massive amounts of data, but until now they have not been able to communicate it in any useful way. Thanks to the development of artificial intelligence (AI), devices can now send information back and forth between each other. This could mean that your car’s computer system sends parking data to your GPS device during a trip; or perhaps your alarm clock connects with your coffee maker so you don’t have to manually set an alarm every morning. Or maybe all of these smart devices work together to monitor large shipments, deliver them on time, then track how their contents are received by consumers, ultimately allowing companies like Amazon (who want fast delivery) or FedEx (who fewer customers) to know exactly what customers want when they want it.
The benefits of this kind of data sharing are numerous, but business is naturally going to be the major focus here. In fact, there are so many possibilities that we can’t cover them all in one article or even a series of articles. We’ve only begun to witness what’s possible with digital marketing and data-driven applications and products, and we’re excited for what’s next!
As we move closer and closer to a more connected world, our ability to share information will continue growing exponentially. What happens then? Simply put: The future will happen faster than you think . At that point, your best bet is just get ready for everything associated with technology (and potentially some things you didn’t even know were possible) to blow your mind.
Conclusion
How will data shape the future? You can bet that data analysis and its uses are going to change immensely over the next two decades. How exactly will the world of digital marketing be impacted by this new technology? It’s a difficult question to answer, but that won’t stop us from trying.
The “Internet of Things” is the idea that one day all devices will be connected through a network and can communicate with each other. Your car could know where it parked, your phone could alert you when someone texts you…you get the point. Many companies such as Google (who seem to make everything) and Microsoft (who offer cloud computing services like Azure), are already investing in this kind of technology . Imagine how many data points companies would have if they were able to collect information from every person on Earth! It’s genuinely exciting and we’re eager to see what kinds of things come out of it.
It will take time for this technology to mold our society, but the future will be here soon so it’s best to start preparing for what’s to come now. Start by monitoring your own devices and begin making lists of what data you want them to collect. What data do you think will benefit you?
Now that we have an idea on how data will shape the future, then it’s time to sit back, relax, and let companies use their new powers for good (and hopefully not evil) . We’re interested in seeing how big businesses implement this technology to create better products or help customers find an answer faster , which is why we hope that list of things learned today was useful!
